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Products: ValueFirst





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Robert Bernal
(850) 509-8112
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Value First GPO through LeadingAge Florida

Value First logoLeadingAge Florida members can sign up to receive first-rate pricing through Value First, an option for our members to purchase a wide array of supplies and services, with no cost to enroll and no obligation to purchase. You can enroll in Value First and participate in other Group Purchasing Organizations at the same time. Value First is owned by LeadingAge Florida along with LeadingAge and 24 other state associations, and is partnered with national group purchasing specialist Provista (Vizient). The portfolio of more than 500 vendors includes food distributors, medical supplies, therapy, facility operations, furniture, equipment, technology, and construction services. By enrolling, LeadingAge Florida will receive credit for your orders, which will help enable us bring you even more member services. We understand your commitment to your mission and applaud your stewardship of financial resources. We’re owned and operated by the people you already trust. When you have questions, we will be there. When you need technical assistance, we can help.

Who We Are

A national GPO, owned and operated by LeadingAge and 24 of its State Affiliates. We are powered by Provista (Vizient) – a national supply chain with more than 500 vendor contracts.

Our partners at Provista/Vizient provide the resources and guidance to find you the very best in quality and price for what you need to provide the highest level of services to your residents. Below illustrates the relationship between LeadingAge, Value First and Vizient.



Any provider of services to the elderly. In fact, if you are already enrolled in LeadingAge’s GPO, you’re in! If not, enroll by signing a simple participation agreement which gives you access to all of the vendors but does not obligate you to purchase. You can pick and choose as many or as few of the contracts from the portfolio of vendors as you need. You can belong to more than one GPO. This is a non exclusive program.

Questions on How to Enroll

Enroll at no cost to you. Contact Robert Bernal at LeadingAge Florida at (850) 509-8112. 

To learn more, visit the Value First website

A GPO designed primarily for providers of Services to the Elderly, Housing, CCRCs and Independent Living

Choose from many products and services including:

  • Food Distributors
  • Medical Supplies
  • Construction Services
  • Therapy
  • Facility Operations
  • Furniture
  • Equipment
  • Technology
  • Vehicle Purchase and Maintenance

To obtain the full list of vendors, please click here.


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